MINTABLE’S B2B ARM
Expanding beyond the Apes & collectable art works - Mintology aims to explore the potential of the technology behind NFTs
REBRANDING*ART DIRECTION* GRAPHIC DESIGN
Expanding beyond the Apes & collectable art works - Mintology aims to explore the potential of the technology behind NFTs
MINTOLOGY, as the B2B arm of MINTABLE, needed to channel the brand’s energy in a minimalistic way. The task was to simplify without losing its sense of dynamic energy, engagement and fun while making it clearer for business focused audience.
MINTOLOGY, as the B2B arm of MINTABLE, needed to channel the brand’s energy in a minimalistic way. The task was to simplify without losing its sense of dynamic energy, engagement and fun while making it clearer for business focused audience.
SIMPLiFYING HIGH-ENERGY
SIMPLiFYING HIGH-ENERGY
BRANDING FLEXIBILITY & VIBRANCY.
BRANDING FLEXIBILITY & VIBRANCY.
As a brand, the brand needs to stay true to its NFT roots. Vibrant and bold visuals are still essential for campaigns & events. Directing it, I leaned into experimentation to ensure that a B2B company, it stood out, not “boring” and still be professional.
As a brand, the brand needs to stay true to its NFT roots. Vibrand and bold visuals are still essential for campaigns & events. Directing it, I leaned into experimentation to ensure that a B2B company, it stood out, not “boring” and still be professional.
